Google Analytics + Marketing Toolbox AI
Unify GA4 data with your ad platforms for complete cross-channel attribution and AI-powered insights you can actually trust.
What you can do
GA4 data import
Automatically pull GA4 events, conversions, and user behavior data into Insight AI for unified cross-channel analysis.
Cross-channel attribution
Combine GA4 data with Meta, Google Ads, and TikTok metrics to build a complete attribution model that accounts for every touchpoint.
Conversion tracking
Map GA4 conversion events to ad platform campaigns. See which campaigns drive real business outcomes, not just clicks.
Audience insights
AI analyzes GA4 audience data to identify your highest-value user segments and automatically targets them across ad platforms.
Unified dashboards
GA4 metrics appear alongside ad platform data in Insight AI dashboards. No more switching between tools to understand performance.
Anomaly detection
AI monitors GA4 traffic and conversion patterns to detect anomalies - traffic drops, conversion rate changes, or unusual user behavior - and alerts you instantly.
Get started in 3 steps
Connect Google Analytics
Authorize your GA4 property. The AI imports your historical data, events, and conversion definitions.
AI maps your data
Conversion events, traffic sources, and user segments are automatically mapped to your ad platform campaigns for unified attribution.
Get unified insights
Ask Insight AI questions like 'What's my true ROAS this month?' and get answers that combine GA4 data with every ad platform.